You may have seen it around town; men sporting different styles of mustaches. It's more than just a fashion trend. As YNN's Kate McGowan explains, it's helping change the face of men's health issues.
BUFFALO, N.Y. — What began as a joke for this group of men developed into a movement they are all proud to be apart of.
"It's funny but you know it's for a serious cause so that's what makes it a good thing to do," said Buffalo resident, Jeff Qualey.
Men everywhere are ditching their razors throughout the month of November, and growing out their facial hair. In particular, their mustaches or 'mos.'
So what's it all about?
"There are rules, you can't just grow a mustache all month. You start November 1st, 'shave the date.' You have to start clean shaven and you sculpture 'stache your 'mo' throughout the month of November," said Buffalo resident, Dave Cieslik.
It all started as a cause in Australia years ago, and has grown worldwide.
It's known as 'Movember' and it's generating hype on social networking sites like Facebook and Twitter.
Robert Mercurio said, "It's like a brotherhood. Like I will go up to random people and be like 'you growing for Movember, and they are like yeah! You too? Yes I am!"
"It's all about awareness," Cieslik said.
That awareness is crucial. Movember may be comical but those joining in on the fun are like walking and talking billboards for men's health issues like prostate and testicular cancers.
"Every 'stache generates 2,400 conversations about prostate cancer and men's health issues," one of the men said.
The website, Movember.com, has thousands upon thousands of followers. Each follower collects donations and all money raised goes to the Prostate Cancer Foundation, and Livestrong.
And for the ladies looking to get involved, there are creative options.
Cieslik said, "You can always grow them on your finger to sort of show your support even if you can't grow a mustache yourself."
"It's a ton of fun, that's really what it comes down to," Mercurio said.
On Friday, November 30th, the Buffalo Rugby Club will be hosting a 'Stache Bash' at Pearl Street, a celebration for Movember. Tickets are $30 at the door and the event starts at 7 p.m. and goes until 11 p.m.
You can click this link for all the details.