Whether it's your first or 40th time preparing Thanksgiving dinner, chances are most of us could use a little help in the kitchen. For the next three days, all day, Wegmans is doing just that: helping.
The chefs at Wegmans are used to customers walking in and asking all kinds of questions about how to cook the Thanksgiving turkey and all the side dishes that come with it.
Now customers don't even have to ask in person. Wegmans is answering questions on Twitter.
Wegmans Executive Chef Mark Makovec and his social media expert partner Courtney Briggs are hunkered down in the Wegmans kitchen taking questions.
"I'm making a traditional turkey but would also like to smoke or grill one. How long for an 8-10 pound bird?"
At 8 a.m. Monday, the questions were already pouring in.
This is the second year Wegmans is offering this Twitter help for those looking for creative side dishes, or those tackling turkey for the first Thanksgiving.
"We've got an incredible amount of calls. They call the prepared foods department and ask how do you cook a turkey, to the point where how do you thaw a turkey on Wednesday. We tell them you buy fresh or you're eating chicken tomorrow!"
Chef Mark says for many, this is the only time of the year when they're cooking turkey. Add all the side dishes, and then having to carve the bird with friends and family looking on; well, it can all be a lot of pressure.
Chef Mark says they're trying to make it all a little simpler.
"You get a lot of people all of a sudden where the light turns on and they say, 'I never thought of that. I've never done that before', and it makes cooking so much easier."
And to make it all consistent, the tips you read in the Wegmans magazine, will match what's online, in the store videos, and now what's on Twitter.
"We really want to be where our customers are," said Briggs. "I bring the knowledge of the 140 character world and pair that with Chef Mark's knowledge of cooking."
Two of the biggest Thanksgiving dinner mistakes are overcooked turkey and lumpy gravy, and they've got plenty of tips on how to avoid just that.